Ok.  So you are a master of bringing in sales but that doesn’t mean jack if you can’t keep those customers.  You really need to learn how to reduce your refunds.  Well Marie Farleo did an interview on mixergy.com and gave great ACTIONABLE tips on how to get er done.

Check these out.

1. Identify your ideal clients to increase customer satisfaction

Marie outlined who her Adventure Mastermind program was and wasn’t intended for, which attracted more women who could perform well in it and resulted in fewer refunds.

Take Action:

Customize your pitches by indicating which specific type of customers will benefit the most from your product or services.

2. Make customers work for the refund to lower your refund rates

Marie’s refund policy requires clients to submit completed worksheets from the course, which reduced her refund rates and encouraged clients to really go through the B-School program.

Take Action:

Set up a refund policy that asks your customers for proof to show that they truly didn’t get any value from your product.

3. Say “no” when necessary to better serve your customers

When Marie’s customers requested a forum, she didn’t set one up but instead encouraged them to run their own community, which led to the formation of the “B-School Babes” Facebook group.

Take Action:

If your clients make requests that detract from your vision or are outside the scope of your product, suggest alternatives, compromise with them, or turn them down if necessary.

4. Write emails that mirror your clients’ emotions to connect with them

Marie wrote customized emails that reflected her clients’ moods at each stage of the course, such as an encouraging message after the second B-School module, which they appreciated.

Take Action:

Determine what your customers’ concerns are by calling them, doing surveys, and listening to feedback, and address these by offering advice, giving encouragement, or providing more information in your successive emails.

5. Use social proof and testimonials to build customer confidence

Marie routinely sends out customer feedback and success stories to the entire B-School community and features client testimonials on her website.

Take Action:

Set up a feedback survey that asks clients about their experiences, results, and what they liked and disliked about your product, then feature these testimonials on your website and in your emails.

6. Be brutally honest to show integrity and build customers’ trust

One B-School member cancelled after Marie shot her idea down, but later she thanked Marie for her honesty and said she hoped to join another of Marie’s programs in the future.

Take Action:

Deal with clients honestly and call them out on negative behavior that might harm themselves or other people.

7. Offer strategic bonuses to motivate clients to stay

As an incentive, Marie sends out B-School mugs, and offers exclusive content to customers who complete the entire B-School program.

Take Action:

Create bonuses in the form of content or souvenir items like mugs or shirts and send them to clients who stick it out past your refund period

Source

Now that is good stuff.  I love when you get action items that you can use to improve your business. Now.

People you need to follow are Gary Vaynerchuck and Seth Godin if you really want to get your marketing into 2012.

Watch this video.  Don’t let this happen to your business.  This viral nature can really hurt your business especially if your are getting a ton of refunds.

How To Reduce Refunds and Not Lose Your Butt! is a post from: She Factor Copywriting Bootcamp

Technorati Tags: Gary Vaynerchuck, How To Reduce Refunds, Marie Farleo

Ohhhhh….Mr Google you are soooooo smart.  :)  Well they just got 1000 times “smarter” with their new Knowledge Graph.  They say this is the future of search.

Interesting… what do you think about these changes?  Is it going to effect your efforts?

Google Is Becoming A Smarty Pants With The Knowledge Graph is a post from: She Factor Copywriting Bootcamp

Technorati Tags: Google knowledge graph, Google updates, SEO

Mark Ling, the super Internet marketing affiliate and great trainer will be releasing his Affiloblueprint 3.0 on May 29th.  This program is one you will not want to miss.  There are so many success stories out there from users who have enrolled in his previous programs and are now making full time incomes online doing affiliate marketing.

Soon I will post up my Affiloblueprint 3.0 review and bonus package but for now, Mark is giving away a great guide of how to find profitable niches online.

You can grab the free 30 page pdf report and 33 minute high quality video just by clicking here now.

The Blueprint is a complete affiliate marketing training course.

I mean, Mark takes you step by step of his exact system he uses for his niche websites.  Currently he uses it to make $500 or more per week from EACH WEBSITE!  The best part is is repeatable so you can have multiple sites bringing in those kinds of numbers.

The system is newbie friendly but great for those of us who are intermediate to advanced.   Its a proven system…that works.

• A complete 12-step affiliate marketing course. AffiloBlueprint shows you how to do everything from market researching and picking a product, all the way to SEO, link-building, conversion tracking, PPC, and more.
• “Over the shoulder” training – Watch Mark Ling build a site from scratch. There is no stone left unturned.
• More than 85 videos (split over 12 steps) with accompanying lesson notes
• Structured homework to help keep ya on track
• Full resource links to save time and effort
• The brand-new updated version of Affilotheme. This is a powerful WordPress theme that Mark uses to quickly build profitable affiliate sites.  It has squeeze page and opt-in creators, plugin packs, affiliate link cloaking/redirection, and page layouts that convert.
• Access to the exclusive AffiloBlueprint Members’ forum. 
• Two free bonus reports (details to come)
• One month’s free access to Affilorama Premium. This is huge, a $67 value on its own.

Affiloblueprint 3.0 Review – Is Mark Ling’s Program Any Good? is a post from: She Factor Copywriting Bootcamp

Technorati Tags: affiliate marketing, affiloblueprint 3.0, Affiloblueprint 3.0 review, Affiloblueprint 3.0 reviews, how to make money online, internet marketing, Mark Ling, Mark Ling Affiloblueprint

If you are an Internet Marketer looking to make more money then you need to learn how to find profitable affiliate niches.  Many people teach you to go into Google keywords tool and find a keyword that has a lot of searches.

Well the problem with that is… does the keyword actually have buyers searching for that?

First, like my headline suggests is…you need to find a profitable niche.  The best technique I have seen  for this is by Mark Ling and he is giving away a Free Report and video of the steps he takes to do this as an intro to his Affilioblueprint 3.0 program.

His video is  32 minutes long and his report is 30 pages and you know what.  It’s not fluff either.

This is a totally free gift… with no cost or obligation.

Click Here Get your copy now.

>>>Click Here To Check It Out Now <<<

How To Find Profitable Affiliate Niches For Internet Marketers is a post from: She Factor Copywriting Bootcamp

Technorati Tags: affiliate marketing, how to find profitable affiliate niches, how to find profitable niches, internet marketing

Today I have a cool tool to help spice up your Facebook page.  You can create your own Facebook timeline app graphics.  Check out this article/tip from thebizzybuzz.com.

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Want to change the app images on your Facebook Timeline but don’t have the graphic design skills needed to create your own? You don’t have to be a design wiz or have any tech skills to create beautiful app images using the Timeline Image Tool.

Timeline Image Tool lets you create your own image, add text, then upload it automatically to your Facebook page for free!

In the Timeline Image Tool there is a library of images you can use to create beautiful custom timeline images, or you can upload your own image for a more personalized look. With all of the image, font, and color options, there are endless possibilities to create great Facbook app images that match your brand.

It doesn’t need to be hard to change those little images on your Facebook Timeline Page. Check out www.TimeLineImageTool.com, a FREE tool to help you design and create Facebook Timeline Images in a Snap!

Source

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The Bizzy Buzz is a great resource for business people run by Mara Glazer, the daughter of the infamous market Bill Glazer.  Mara’s site has lots of great tips and articles for the female entrepreneur.

Now back to this Facebook App thing.  If you don’t want to use the super easy cool tool I showed above, I have posted a video of how you can do it the old school manual way.

Get Cool Facebook Fan Page App Graphics is a post from: She Factor Copywriting Bootcamp

Technorati Tags: facebook, facebook fanpage