Want to get more business using LinkedIn? I mean it’s a highly underutilized tool to get more business but highly effective when utilized correctly. I’ve had a lot of questions of how to use LinkedIn for business so I posted up some tips I found.
There are some basic tips you want to do to get started and to really make it worthwhile. I found these tips on shopify:
1. Create a Company Page on LinkedIn
There are currently over two million businesses, and 150 million people that have profiles on LinkedIn. Every ecommerce entrepreneur should get their company a page on LinkedIn. You can easily create a LinkedIn company page for free by following a few simple steps. On your company page you can display the type of your business, number of employees, and display your logo, links to your website, blog, and even post rich media like pictures and videos to make your page really stand out.
2. Build Your Following
Similar to Facebook, people and other businesses can “follow” you to get your company updates. The number of followers you have is a bit of a glamor metric, but there’s no harm in taking some interest in boosting your following. After all, followers wil get updates on career opportunities, new blog posts, and new products. The best way to increase your following is to be active on LinkedIn. Join groups, comment on posts, send messages, and network.
3. Share Awesome Content
You don’t want your company page to be boring. You want it to reflect your brand and company, so make sure you show some personality. Avoid talking excessively about your company. You’ll find more success if you provide well rounded content, so sure, talk a bit about your company – if you’re looking to hire employees, it can be a great way to recruit, but also provide industry insight, and any other material people would find valuable.
At the top of your company page you’ll see a “Share an Update” section. This is there you can write whatever you want, link to your online store, share ecommerce product videos, or anything else. Your updates will show up in your followers feed.
4. Network and Engage
The purpose of LinkedIn is networking, so that’s what you should do. A lot of LinkedIn marketing articles suggest you should only network with “the right people” but I would advise it’s better to network with everyone. You never know who may become one of your customers, partners, or employees. There’s no point in closing doors so keep a healthy connection with all your contacts.
You can actively engage certain people or companies that interest you by using LinkedIn’s advanced search feature. Also, if you sign up for a Premium LinkedIn account, you’ll get access to some powerful networking features, like response guaranteed InMail, expanded profiles, and you even get to see who has viewed your profile.
LinkedIn has a very useful analytics feature that can assist you in monitoring and tracking your progress. In the Page Statistics section you’ll be able to see month-by-month page views, and it will segment the viewers by demographic. The more you know about who is visiting your company page, the better you can tailor your content. Always be on the lookout for what’s working and what’s not. If you are successful in engaging your followers through the use of a certain technique, use it more often. If you feel that something isn’t working as effectively as you thought it would, then remove it from your page.
6. Be Patient, But Vigilant